SIAR Experience
XIX editions since 2007

SIAR stands as the leading and most dynamic destination
for haute horlogerie in Latin America

A space designed for the community of enthusiasts,
collectors and professionals to capture the pulse of trends and new launches.

We created a platform for networking and meaninful
connections dedicated to those passionate about watchmaking culture

We crafted a three-day program filled
with curated experiences tailored for the LATAM community

18 EDITIONS

+1000

Retailers

+150

Firms

+58,000

Attendees

+17,000

Exclusive pieces

2024 EDITION

125

Retailers

49

Firms

3,702

Attendees

246

Exclusive pieces

SHOWCASING FIRMS 2025

ANGELUS
ANTOINE PREZIUSO
ARNOLD & SON
BERGEON
BIANCHET
BREITLING
BVLGARI
CHARLES GIRARDIER
CIGA DESIGN
CORNAVIN
CUERVO Y SOBRINOS
CVSTOS
CYRUS
DAVID VAN HEIM
DE BETHUNE
FRANCK MULLER
G-SHOCK
GERALD CHARLES
GRAND SEIKO
GRECO GENÈVE
H. MOSER & CIE.
HAUTLENCE
HEINDL
HUBLOT
IWC SCHAFFHAUSEN
JAQUET DROZ
KONSTANTIN CHAYKIN
L. LEROY
L'ÉPÉE 1839
LAURENT FERRIER
LEDERER
LONGINES
LOUIS ERARD
LOUIS MOINET
LUDOVIC BALLOUARD
MASSENA LAB
MAURICE LACROIX
MOYA
NORQAIN
OLLIVIER SAVEO
ORIS
PANERAI
PERRELET
PHILLIPS
PIAGET
PILO & CO.
SPEAKE-MARIN
TAG HEUER
TSAR BOMBA
TUDOR
ZENITH

PERSONALITIES DURING 19 EDITIONS

A “historical line-up” dedicated to promoting watchamking culture and its values

MAKERS LOUNGE

Discover the secrets behind watchmaking mastery

GALLERY

Moments and spaces 2024

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SCHEDULE 2025

Press conferences

SIAR

Day

Tuesday

Time

13:00 hrs.

Schedule

Deloitte Conference: Worldwide launch of watchmaking monograph today (open access)

Day

Time

Schedule

Wednesday
11:00 hrs.
Antoine Preziuso Geneve: From Heritage to Innovation: Rethinking Luxury Today (open access)
Wednesday
12:00 hrs.
Discussion Panel Deloitte (open access)
Wednesday
13:00 hrs.
Oris Conference: La relevancia de la sustentabilidad en la industria relojera (open access)
**Access through the door next to the Japanese restaurant Sushi Tatsugoro**

SPONSORS 2025

To all the brands enriching SIAR and its community, we are profoundly thankful.

EXPERIENCES AND STORIES

As part of our evolution, our format will feature new experiences designed to delight all the senses.

ALLIANCES 2025

Copyright 2025 SIAR. Todos los derechos reservados