SIAR
SIAR positions Mexico as the premier destination
for haute horlogerie in Latin America
The SIAR –Haute Horlogerie international Salon- is the most important destination for the watchmaking industry in Latin America.
A space designed for the community of enthusiasts, collectors and professionals to capture the pulse of trends and new launches.
SIAR is a platform that, to date, has served as a meeting point for 150 brands and the Mexican enthusiast market..
Beyond an exhibition
Purpose and mision
Promote the culture, art and values that drive this industry
We seek to foster the arts linked to the design of this craft, along with the culture and human values that shape this industry.
Lead and embrace a dynamic Latin American community
Become the meeting point for those passionate about the art of watchmaking. Facilitating conversations on innovation, exclusive launches, and expertise among enthusiasts, experts, distributors, and media.
Inspire and Delight
We aim to inspire the community with the creative force of the watchmaking world, its values and the many experiences connected to it.