Last Editions


3964 attendees
46 participating brands
+230 Accredited journalist

SIAR 2023 solidifies Mexico as a significant destination for the most opulent watchmaking.
The Salon International Alta Relojería México (SIAR) concluded its 17th edition with successful attendance and the launch of new watch novelties. A cordial atmosphere that gathers the leaders of the watchmaking industry who have witnessed the consolidation of the watch market in Mexico year after year.
Three exhilarating days during which collectors, jewelers, and prestigious watch brands celebrated their shared passion for special timepieces that can only be seen at SIAR.
This edition further confirms a greater influx of young enthusiasts of timepieces. Three days of pure haute horlogerie that demonstrate the watch sector’s robust health despite global uncertainties.


3670 attendees
57 participating brands
275 mediaSIAR closes its 16th edition amid great optimism across the watch industry and prepares to take the next step towards its evolution.SIAR reflects the industry’s growth over the previous two years, with Swiss watch exports reaching record highs in 2021 and 2022.

New launches made their international debut during SIAR 2022. Jaeger-LeCoultre, one of Switzerland’s most prestigious manufacturers, presented the Reverso Tribute Duoface Calendar. Other notable launches worldwide include De Bethune DB Kind of Two Jumping GMT; Laurent Ferrier Grand Sport Tourbillon Golden Brown; Manufacture Royale 1770 Royal Bridges flying tourbillon; and Speake Marin Openworked Tourbillon.

Several watches were specially designed for our market: Big Bang E Mexico Edition and Epic X Chrono “Never Surrender”, Arnold & Son Ultrathin Tourbillon Icons of Mexico, Purnell Escape Skull Cactus Green. Limited editions included Bulgari Octo Striking Tourbillon Mexico Edition, Chopard L.U.C Skull One Calavera Pop Art, Konstantin Chaykin Wristmons Calavera, Le Rhöne Hedönia Chaac, Le Régulateur Louis Erard xAlain Silberstein x Jumboon, Louis Moinet Maya Eclipse, Perrelet Turbine Mexico, Reservoir Hydrosphere Bronze Cenote, and Seven Friday El Charro.


2300 attendees
52 participating brands
173 press media
6 brands launched Mexico-only editions
10 global launches


1,550 attendees
34 participating brands
161 press media
5 brands launched Mexico-only editions
16 CEOs visited SIAR
SIAR 2020 acted as a catalyst for the watch industry by being the world’s only face-to-face horology show in a framework of commitment to health.
This edition featured the participation of watchmaking guru Jean-Claude Biver in the webinar “What’s next for haute horlogeire and for Mr. Biver?”


4,400 attendees
49 brands
8 brands launched Mexico-only editions
21 CEOs visited SIAR
SIAR 2019 closes its 13th edition with 48 brands, the highest number of exhibitors in its history.

The Grand Prix d’ Horlogerie de Genève (GPHG) is present with the pieces nominated for the award in 14 categories.

Personalities visiting SIAR: Patrick Pruniaux, CEO of Girard Perragau; Marco Tedeschi, CEO of RJ; Fabrizio Buonamassa, Creative Director of Bvlgari; Patrick Ottomani, CEO of Audemars Piguet Americas; Catherine Rénier, CEO of Jaeguer-LeCoultre; Pierre Jacques, CEO of De Bethune; Stephen Forsey, Co-Founder of Greubel Forsey; Christoph Grainger-Herr, CEO of IWC Schaffhausen; Julien Tornare, CEO of Zenith; Christophe Claret, CEO of Christophe Claret; Arnaud Nicolas CEO of LÉpée; Xavier de Roquemaurel, CEO of Czapek & Cie. Loïc Florentin, CEO of Le Rhöne; Ludovic Ballouard, CEO of Ludovic Ballouard; Françoise Moreau, CEO of Reservoir; Jacky Epitaux, CEO of Rudis Sylva; Marco Borraccino, Co-founder of Singer Reimagined; Jonathan Jacquet de Rocherfort, CEO of Harbor; David Gouten, CEO of Manufacture Royal; Harald Buben, CEO of Buben & Zorweg; Jan Heisse, CEO of Chronovision; Mauro Ergemini , CEO of Schwarz-Etienne, actor Mario Casas and model and artist David Alexander Fliin, among others.


4000 attendees in 3 days of the event
42 participating brands
527 media representatives
10 brands launched Mexico-only editions this year
12 CEOs visited SIAR

Haute Horlogerie personalities who visited SIAR: Olivier Audemars, Administrator of Audemars Piguet; Jean Claude Biver, President of the LVMH Watch Division and CEO of Tag Heuer; Vanesa Monestel, CEO of Laurent Ferrier; Jerôme Biard, CEO of Corum; Octavio García and Lukas Gopp, Founders of Gorilla; Arnaud Nicolas, CEO of L’Epée; Marco Borraccino, Co-Founder of Singer Reimagined; Françoise Moreau, CEO of Reservoir, among others.


More than 3000 visitors
More than 30 brands from the Swiss watch industry
443 media representatives
For the first time on the American continent ….
Haute Horlogerie personalities visiting SIAR: Karl-Friedrich Scheufele, Co-President of Chopard; Alain Zimmermann CEO of Baume & Mercier; Christophe Claret, Founder and CEO of Christophe Claret; Rick de la Croix, CEO of Bomberg; David Gouten, Co-Founder and CEO of Manufacture Royale; Simon P. Wolf President and CEO of Wolf; Ricardo Guadalupe, CEO Hublot, among others.


2,580 guests
39 brands from the fine watchmaking industry
14 CEOs
400 media representatives
Haute Horlogerie personalities attending SIAR: Jean Claude Biver, President of the LVMH Watch Division and CEO of Tag Heuer; Fabrizio Buonamassa, Director of the Bulgari Watch Design Centre; Carole Forestier-Kasapi, Director of Movement Creation at Cartier; Mario Peserico, CEO Eberhard & CO. CEO Eberhard & CO.; Stephen Forsey, Co-Founder of Greubel Forsey; Aldo Magada, CEO of Zenith, among others.


More than 90 haute horlogerie brands have participated since the first edition.

The most exclusive event in Mexico, visited by the highest representatives of haute horlogerie manufacturing.

Pre-event advertising investment of more than $3.0 mdp in the relevant media in the country.

Highest media coverage for a private event: more than $30 mdp in 2014.

Attendance of more than 293 representatives of the most prestigious media in the country (98) and abroad (10).


2,586 guests
32 exhibiting brands
US $2.2 million media coverage
17 CEOs of participating brands were at SIAR

Big names from the world of fine watchmaking visited SIAR: Pierre Jacques, CEO of De Bethune; Stephen Forsey, co-founder of Greubel Forsey; François-Paul Journe, founder of FP Journe; Franc Vila, founder of Franc Vila; Marzio Villa, CEO of Cuervo y Sobrinos; Christian Selmoni, Artistic Director of Vacheron Constantin; Manuel Emch, CEO of Romain Jerome; Richard Mille, founder of Richard Mille, among others.


More than 2,900 guests.
40 exhibiting brands.
Premiere of the FHH exhibition “Watchmaking, Daughter of Astronomy”.
US $1.8 million of media coverage.
21 CEOs visited SIAR: once again, the largest accumulation of industry leaders per square metre.

Key figures from the world of fine watchmaking were present at SIAR: Jasmine Audemars, Owner of Audemars Piguet; Daniel Riedo, CEO of Jaeger-LeCoultre; Pierre Jacques, CEO of De Bethune; Stephen Forsey, co-founder of Greubel Forsey; and François-Paul Journe, founder of FP Journe, among others..


More than 3,200 visitors.
44 participating brands.
More than 370 journalists.
Unprecedented FHH exhibition.
More than “US $1.5 million in media coverage.
26 CEOs landed in Mexico to present the best of their manufacturing: the largest accumulation of industry leaders per square metre.

New personalities came to SIAR: Olivier Audemars, manager of Audemars Piguet; Nicolas Abboud, CEO of De Grisogono; Roman Gauthier, founder of Roman Gauthier, and Olivier Miller, CEO of Laurent Ferrier, among others.


More than 3,200 visitors.
46 participating brands.
369 journalists.
107 tourbillions.
8 limited editions designed for Mexico.
268 complications.
25 conferences.

SIAR personalities: Guido Terreni, CEO of Bulgari Watches and Jewellery; Jean-Frédérique Dufour, CEO of Zenith; Antonio Calce, CEO of Corum; Alain Zimmermann, CEO of Baume & Mercier; Wilhelm Schmid, CEO of A. Lange & Söhne; Jorg Hysek, creator of HD3; Patrik Hoffman, CEO of Ulysse Nardin; Laurent Lecamp, CEO of Cyrus, and Giuliano Mazzuoli, among others.


More than 3,000 visitors.
35 leading firms.

Presence of high-level guests: Richard Mille, CEO of Richard Mille; Peter Stas, founder of Frédérique Constant and owner of Alpina; Antonio Calce, CEO of Corum; Maximilian Büsser, creator of MB&F; and Felix Baumgartner, founder and master watchmaker of Urwerk.


More than 2,900 visitors.
29 high-level firms.
279 journalists.
26 personalities from the world of fine watchmaking, including: Philippe Merck, CEO of Audemars Piguet; Jean-Marc Pontroué, CEO of Montblanc Watches; Gérald Roden, CEO of Gérald Genta and Daniel Roth; Maximilian Büsser of MB&F; Alex Grinberg, CEO of Concord; Thierry Oulevay of Jean Dunand; Bernard Fleury, CEO of Vulcain; Alvin Lye, CEO of Azimuth; Mathias Buttet, founder of Confrérie Horlogère; Renaud de Retz, owner of Hautlence; Steven Holtzman, founder and CEO of Maîtres du Temps; and Franc Vila.


More than 2,100 visitors.
23 select brands.
325 media specialising in haute horlogerie, lifestyle and luxury.

Presence in Mexico for the first time of: Vincent Perriard, CEO of Concord; Jérôme Lambert, CEO of Jaeger-LeCoultre Carole Forestier, Director of Cartier Movements.


More than 1,800 visitors.
38 participating brands.
350 press specialists.

Presence in Mexico for the first time of: Richard Mille, Jack Heuer, and master watchmakers Giulio Papi and Martin Wehrli.

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