SIAR
XIX editions since 2007

SIAR stands as the leading and most dynamic destination
for haute horlogerie in Latin America

A space designed for the community of enthusiasts,
collectors and professionals to capture the pulse of trends and new launches.

We created a platform for networking and meaninful
connections dedicated to those passionate about watchmaking culture

We crafted a three-day program filled
with curated experiences tailored for the LATAM community

19 EDITIONS

170

Brands

62,164

Attendees

2025 EDITION

51

Brands

4,164

Attendees

102

Retailers

279

Accredited Journalists

SHOWCASING FIRMS 2026

PERSONALITIES DURING 19 EDITIONS

A “historical line-up” dedicated to promoting watchamking culture and its values

MAKERS LOUNGE

Discover the secrets behind watchmaking mastery

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GALLERY

Moments and spaces 2025

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SPONSORS 2025

To all the brands enriching SIAR and its community, we are profoundly thankful.

ALLIANCES 2025

Copyright 2026 SIAR. Todos los derechos reservados