SIAR
XIX editions since 2007

SIAR stands as the leading and most dynamic destination
for haute horlogerie in Latin America

A space designed for the community of enthusiasts,
collectors and professionals to capture the pulse of trends and new launches.

We created a platform for networking and meaninful
connections dedicated to those passionate about watchmaking culture

We crafted a three-day program filled
with curated experiences tailored for the LATAM community

19 EDITIONS

170

Brands

62,164

Attendees

2025 EDITION

51

Brands

4,164

Attendees

102

Retailers

279

Accredited Journalists

SHOWCASING FIRMS 2025

ANGELUS
ANTOINE PREZIUSO
ARNOLD & SON
BERGEON
BIANCHET
BREITLING
BVLGARI
CHARLES GIRARDIER
CIGA DESIGN
CORNAVIN
CUERVO Y SOBRINOS
CVSTOS
CYRUS
DAVID VAN HEIM
DE BETHUNE
FRANCK MULLER
G-SHOCK
GERALD CHARLES
GRAND SEIKO
GRECO GENÈVE
H. MOSER & CIE.
HAUTLENCE
HEINDL
HUBLOT
IWC SCHAFFHAUSEN
JAQUET DROZ
KONSTANTIN CHAYKIN
L. LEROY
L'ÉPÉE 1839
LAURENT FERRIER
LEDERER
LONGINES
LOUIS ERARD
LOUIS MOINET
LUDOVIC BALLOUARD
MASSENA LAB
MAURICE LACROIX
MOYA
NORQAIN
OLLIVIER SAVEO
ORIS
PANERAI
PERRELET
PHILLIPS
PIAGET
PILO & CO.
SPEAKE-MARIN
TAG HEUER
TSAR BOMBA
TUDOR
ZENITH

PERSONALITIES DURING 19 EDITIONS

A “historical line-up” dedicated to promoting watchamking culture and its values

MAKERS LOUNGE

Discover the secrets behind watchmaking mastery

GALLERY

Moments and spaces 2025

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SPONSORS 2025

To all the brands enriching SIAR and its community, we are profoundly thankful.

ALLIANCES 2025

Copyright 2026 SIAR. Todos los derechos reservados