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About SIAR
2025 AGENDA
DISTINGUISHED FIGURES
GALLERY
Exhibitors & alliances
Press
Media
PRESS ACCREDITATIONS
SIAR SUMMER
EVOLUTION 2025
Inspired by a new generation
SIAR Experience
XVIII editions since 2007
SIAR stands as the leading and most dynamic destination
for haute horlogerie in Latin America
A space designed for the community of enthusiasts,
collectors and professionals to capture the pulse of trends and new launches.
We created a platform for networking and meaninful
connections dedicated to those passionate about watchmaking culture
We crafted a three-day program filled
with curated experiences tailored for the LATAM community
18 EDITIONS
+1000
Retailers
+150
Firms
+58,000
Attendees
+17,000
Exclusive pieces
2024 EDITION
125
Retailers
49
Firms
3,702
Attendees
246
Exclusive pieces
SHOWCASING FIRMS 2024
ANGELUS
BOVET 1822
CVSTOS
FRANCK MULLER
HAUTLENCE
JAEGER-LECOULTRE
L'EPEE 1839
LOUIS MOINET
MOYA
PERRELET
TUDOR
ARNOLD & SON
BREITLING
CUERVO Y SOBRINOS
G-SHOCK
HUBLOT
JACOB & CO.
LAURENT FERRIER
LUDOVIC BALLOUARD
NORQAIN
PIAGET
ULYSSE NARDIN
ARTIME
BUBEN & ZORWEG
DAVID VAN HEIM
GÉRALD CHARLES
HYT
JAQUET DROZ
LONGINES
MAURICE LACROIX
OLLIVER SAVÉO
SEIKO LUXE
VULCAIN
BIANCHET
CHARLES GIRARDIER
DE BETHUNE
GIRARD PERREGAUX
IWC SCHAFFHAUSEN
KROSS STUDIO
LOUIS ERARD
MINASE
PANERAI
SPEAKE-MARIN
ZENITH
DISTINGUISHED FIGURES – XVIII EDITIONS
A “historical line-up” dedicated to promoting watchamking culture and its values
MAKERS LOUNGE
Discover the secrets behind watchmaking mastery
GALLERY
Moments and spaces 2024
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SPONSORS
To all the brands enriching SIAR and its community, we are profoundly thankful.
EXPERIENCES & STORIES
Spaces and moments for networking, enjoyment, business and culture.
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