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About SIAR
2025 AGENDA
DISTINGUISHED FIGURES
GALLERY
Exhibitors & alliances
Alliances
Press
Media
PRESS ACCREDITATIONS
SIAR SUMMER
EVOLUTION 2025
Inspired by a new generation
SIAR Experience
XVIII editions since 2007
SIAR stands as the leading and most dynamic destination
for haute horlogerie in Latin America
A space designed for the community of enthusiasts,
collectors and professionals to capture the pulse of trends and new launches.
We created a platform for networking and meaninful
connections dedicated to those passionate about watchmaking culture
We crafted a three-day program filled
with curated experiences tailored for the LATAM community
18 EDITIONS
+1000
Retailers
+150
Firms
+58,000
Attendees
+17,000
Exclusive pieces
2024 EDITION
125
Retailers
49
Firms
3,702
Attendees
246
Exclusive pieces
SHOWCASING FIRMS 2025
ANGELUS
ANTOINE PREZIUSO
ARNOLD & SON
BERGEON
BIANCHET
BREITLING
BVLGARI
CHARLES GIRARDIER
CIGA DESIGN
CORNAVIN
CUERVO Y SOBRINOS
CVSTOS
CYRUS
DAVID VAN HEIM
DE BETHUNE
FRANCK MULLER
G-SHOCK
GERALD CHARLES
GRAND SEIKO
GRECO GENÈVE
H. MOSER & CIE.
HAUTLENCE
HEINDL
HUBLOT
IWC SCHAFFHAUSEN
JAQUET DROZ
KONSTANTIN CHAYKIN
L. LEROY
L'ÉPÉE 1839
LAURENT FERRIER
LEDERER
LONGINES
LOUIS ERARD
LOUIS MOINET
LUDOVIC BALLOUARD
MASSENA LAB
MAURICE LACROIX
MOYA
NORQAIN
OLLIVIER SAVEO
ORIS
PANERAI
PERRELET
PHILLIPS
PIAGET
PILO & CO.
SPEAKE-MARIN
TAG HEUER
TSAR BOMBA
TUDOR
ZENITH
DISTINGUISHED FIGURES – XVIII EDITIONS
A “historical line-up” dedicated to promoting watchamking culture and its values
MAKERS LOUNGE
Discover the secrets behind watchmaking mastery
GALLERY
Moments and spaces 2024
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SPONSORS 2025
To all the brands enriching SIAR and its community, we are profoundly thankful.
EXPERIENCES & STORIES
Spaces and moments for networking, enjoyment, business and culture.
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ALLIANCES 2025