EVOLUTION 2025

Inspired by a new generation

SIAR Experience
XVIII editions since 2007

SIAR stands as the leading and most dynamic destination
for haute horlogerie in Latin America

A space designed for the community of enthusiasts,
collectors and professionals to capture the pulse of trends and new launches.

We created a platform for networking and meaninful
connections dedicated to those passionate about watchmaking culture

We crafted a three-day program filled
with curated experiences tailored for the LATAM community

18 EDITIONS

+1000

Retailers

+150

Firms

+58,000

Attendees

+17,000

Exclusive pieces

2024 EDITION

125

Retailers

49

Firms

3,702

Attendees

246

Exclusive pieces

SHOWCASING FIRMS 2024

ANGELUS
BOVET 1822
CVSTOS
FRANCK MULLER
HAUTLENCE
JAEGER-LECOULTRE
L'EPEE 1839
LOUIS MOINET
MOYA
PERRELET
TUDOR
ARNOLD & SON
BREITLING
CUERVO Y SOBRINOS
G-SHOCK
HUBLOT
JACOB & CO.
LAURENT FERRIER
LUDOVIC BALLOUARD
NORQAIN
PIAGET
ULYSSE NARDIN
ARTIME
BUBEN & ZORWEG
DAVID VAN HEIM
GÉRALD CHARLES
HYT
JAQUET DROZ
LONGINES
MAURICE LACROIX
OLLIVER SAVÉO
SEIKO LUXE
VULCAIN
BIANCHET
CHARLES GIRARDIER
DE BETHUNE
GIRARD PERREGAUX
IWC SCHAFFHAUSEN
KROSS STUDIO
LOUIS ERARD
MINASE
PANERAI
SPEAKE-MARIN
ZENITH

DISTINGUISHED FIGURES – XVIII EDITIONS

A “historical line-up” dedicated to promoting watchamking culture and its values

MAKERS LOUNGE

Discover the secrets behind watchmaking mastery

GALLERY

Moments and spaces 2024

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SPONSORS

To all the brands enriching SIAR and its community, we are profoundly thankful.

EXPERIENCES & STORIES

Spaces and moments for networking, enjoyment, business and culture.

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Copyright 2025 SIAR. Todos los derechos reservados