WHO WE ARE
SIAR Summer Experience is a seasonal format that proposes a new way of connecting with the world of fine watchmaking. Conceived as a pop-up style gathering, it brings together leading watch maisons and independent brands in an environment that feels closer, more dynamic, and contemporary.
The experience unfolds through conversations, product presentations, and direct encounters with executives, watchmakers, and specialists, creating a space where interaction and experience take center stage.
Beyond watchmaking, the event integrates elements from industries such as automotive, hospitality, and gastronomy, expanding the universe of horology and placing it within a modern, multidisciplinary lifestyle context.
With an audience in constant evolution, SIAR Summer Experience also serves as a discovery and educational platform for new generations of enthusiasts and collectors, offering a more accessible entry point into the world of watchmaking without losing the depth and sophistication that define the industry.
